What a fashion campaign shoot costs in Lahore in 2026
Every line item in a typical Pakistani ready-to-wear or bridal campaign — and what the same set of visuals costs when nobody books a studio.
If you run a fashion label in Pakistan, you already know the campaign shoot is the most expensive week of your drop. What most brands never do is write the whole number down in one place. Here it is.
The line items
A single-day campaign shoot for a ready-to-wear collection in Lahore typically breaks down like this. The ranges are wide because bridal and luxury pret sit at the top of every row.
| Line item | Typical range |
|---|---|
| Studio rental (full day) | PKR 25,000 – 80,000 |
| Photographer + assistant | PKR 40,000 – 150,000 |
| Model (per face, per day) | PKR 30,000 – 120,000 |
| Hair & make-up | PKR 15,000 – 50,000 |
| Stylist + on-set steaming | PKR 15,000 – 40,000 |
| Set, props, backdrops | PKR 10,000 – 60,000 |
| Retouching (per approved image) | PKR 800 – 3,000 |
| Transport, food, contingency | PKR 10,000 – 30,000 |
Indicative Lahore market ranges for 2026. Get your own quotes — the point is the shape of the number, not our figure.
A modest single-day shoot lands around PKR 150,000. A bridal campaign with two models, a location and a proper set clears PKR 400,000 without anyone behaving extravagantly.
The costs nobody puts in the budget
The invoice is the smaller half of the number. The rest is time and risk.
- Four to six weeks from booking to usable files, once model availability, shoot day, selects and retouching are counted. That is often longer than the selling window for the drop.
- Reshoots. A colourway changes, a sample arrives late, a piece is dropped from the range — and the only fix is another shoot day.
- Format starvation. You budgeted for a campaign. Then you need packshots on white, a 9:16 crop for Reels, a square for the feed, a banner for the site. Either the shoot covers them badly or you pay again.
- Cost per approved asset. Divide the total by the images you actually shipped, not the frames you shot. Most brands are at PKR 3,000–8,000 per usable image and have never calculated it.
What the same campaign costs without a shoot
SVNTO produces the same set of visuals — on-model looks, an editorial series, packshots on white, ad crops for Meta and TikTok — from your garment photographs. No studio, no model booking, no shoot day. Campaign sets start at PKR 5,000 and scale with the size of the drop, and delivery runs 2–5 days rather than 4–6 weeks.
The honest caveats, because you should hear them before you decide. This is not a replacement for a hero shoot when you want a specific real face attached to your brand for the season, and it needs a clear photograph of the actual garment to work from. What it replaces is the other ninety per cent of the imagery you produce every year — the catalogue, the seasonal refresh, the ad variations, the pieces that never justified a shoot day but got one anyway.
How to compare it properly
Don't compare a quote to a quote. Take your last campaign, count the images you actually published, and divide by everything the shoot cost including the weeks. Then send us one garment from that same collection. The sample is free, it comes back in 48 hours, and you can hold the two side by side before any money moves.